UX, Digital design

2020

Fugene Genetics is a company that specializes in making the right decisions, it carefully locates the best tests the market has to offer and markets them in exclusive marketing, as its sub-brand. When we started working together, we noticed that the company's website was not updated, the visibility was outdated and the user experience was not optimal. In addition, the period was a period of growth, Fugene significantly expanded the basket of services it offers and accordingly, its target audiences. The existing site was not built to contain the complexity and abundance that was created.